Content Generation: Create and curate high-quality, SEO-optimized content for the website, including blog posts, articles, and other web content to improve search engine rankings.
WordPress Proficiency: Manage and work within WordPress to publish and optimize content, ensuring it aligns with SEO best practices and is visually appealing.
SEO Expertise: Implement advanced SEO strategies, including keyword research, on-page and off-page optimization, link building, and technical SEO, to improve website ranking and visibility.
Conduct regular website audits and analysis to identify opportunities for improvement and implement necessary changes.
Collaborate with the marketing and content teams to develop SEO-friendly content strategies aligned with the overall marketing goals.
Monitor and report on website performance metrics, analyzing data to make informed decisions and recommendations for improvements.
Stay updated with the latest trends and best practices in SEO and search engine algorithms.
Requirements:
Proven experience as an SEO Specialist or similar role, demonstrating successful outcomes in improving website ranking and organic traffic.
Proficiency in content creation and a strong understanding of SEO principles.
Expertise in WordPress, including content publishing and optimization.
Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
Solid analytical skills and the ability to interpret data and translate it into actionable strategies.
Excellent communication and teamwork skills to collaborate effectively across departments.
A proactive and detail-oriented approach, with the ability to manage multiple projects simultaneously.
