Responsibilities:

Online Marketing

• Conduct keyword research and analysis
• Optimize content for search engines to improve visibility and ranking
• Monitor and analyse website performance
• Produce compelling and SEO-friendly content for our website and blog
• Monitor SEO campaign development, rankings, and traffic to create in-depth performance reports
• Conduct research on industry trends and topics to produce relevant and informative articles
• Create and manage backlink profiles
• Assist with social media marketing and content creation
• Edit and proofread content to ensure accuracy and consistency
• Stay up-to-date on best practices in content writing, blogging, and SEO to continuously improve our content strategy

Offline Marketing

• Pamphlet distribution
• Placing on poles, etc
• Newspaper vendor etc
• Placement in academies / stores etc
• Printing of collaterals
• Organizing activation drives
• Getting volunteers / part timers for activation drives
• Conducting activation drives

Qualifications:

• Strong understanding of SEO principles and best practices
• Basic knowledge of HTML and CSS
• Excellent analytical and problem-solving skills
• Ability to work independently and as part of a team
• Passion for digital marketing and a desire to learn