Working with the marketing team to develop and execute strategic email marketing plans and strategies.
Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.
Your tasks
Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
Design visually appealing email templates that are responsive across devices and browsers.
Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
