Job Description: Digital Marketing - Real Estate

Position Summary:
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our real estate team. The ideal candidate will develop and execute innovative digital marketing strategies to enhance our online presence, generate high-quality leads, and promote our real estate projects. This role requires creativity, analytical skills, and a passion for staying ahead in the digital landscape.

Key Responsibilities:

Strategy Development:

• Design and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and customer engagement.
• Develop campaigns tailored to target audiences, focusing on homebuyers, investors, and tenants.

Content Creation and Management:

• Create engaging content for websites, blogs, email campaigns, and social media platforms.
• Develop visual and written marketing materials that showcase properties and real estate projects effectively.

Search Engine Optimization (SEO):

• Optimize the company website and property listings to improve organic search visibility.
• Conduct keyword research and implement on-page/off-page SEO strategies.

Pay-Per-Click (PPC) Advertising:

• Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram.
• Monitor campaign performance and optimize ads to maximize ROI.

Social Media Management:

• Manage and grow the company’s social media channels, creating engaging posts, stories, and advertisements.
• Respond to comments and inquiries promptly to build a strong online community.

Email Marketing:

• Develop and execute email marketing campaigns, including newsletters, promotional offers, and updates.
• Track email performance metrics and refine campaigns accordingly.

Analytics and Reporting:

• Monitor digital marketing metrics and KPIs to assess the success of campaigns.
• Generate detailed reports and provide actionable insights for continuous improvement.

Market Research:

• Stay updated on real estate market trends and competitor activities.
• Identify new digital marketing opportunities to stay ahead of industry trends.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Experience: 2–4 years in digital marketing, preferably in real estate or a related industry.
• Technical Skills:
  • Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
  • Knowledge of SEO, SEM, and social media best practices.
  • Familiarity with CRM systems and lead management tools.
• Creative Skills: Ability to design basic marketing assets using tools like Canva, Adobe Photoshop, or similar software.
• Strong understanding of real estate audience preferences and market dynamics.
• Excellent communication and project management skills.