1. Strategy Development:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives, increase brand awareness, and drive online engagement.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing.
• Define target audiences and buyer personas to tailor marketing campaigns and messaging effectively.

2. Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to:
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) advertising
• Social media marketing (organic and paid)
• Email marketing
• Content marketing
• Influencer marketing
• Monitor campaign performance, analyze key metrics, and adjust strategies accordingly to maximize ROI and achieve KPIs.
• Manage budgets effectively to ensure optimal allocation of resources across different marketing channels.

3. Content Creation and Management:

• Create compelling and engaging content for digital channels, including website, blog, social media, and email newsletters.
• Collaborate with designers, writers, and other team members to develop multimedia content (e.g., videos, infographics, interactive content) that resonates with the target audience.
• Maintain content calendars and publishing schedules to ensure consistent and timely delivery of content across all digital platforms.

4. Social Media Management:

• Manage and optimize social media profiles and pages to increase followers, engagement, and brand visibility.
• Develop social media strategies to grow and nurture online communities, foster user-generated content, and drive social sharing.
• Monitor social media conversations, respond to comments and messages, and manage online reputation effectively.

5. Analytics and Reporting:

• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and conversion rates.
• Generate regular reports on key performance indicators (KPIs) and campaign metrics, providing insights and recommendations for optimization.
• Conduct A/B testing and experiments to refine strategies and improve campaign performance continuously.

6. Email Marketing:

• Design, execute, and optimize email marketing campaigns to nurture leads, drive conversions, and retain customers.
• Segment email lists based on demographics, behavior, and preferences to deliver personalized and targeted communications.
• Monitor email deliverability, open rates, click-through rates, and other metrics to optimize campaign effectiveness.

7. SEO and Website Optimization:

• Implement SEO best practices to improve website visibility, organic search rankings, and inbound traffic.
• Conduct keyword research, optimize on-page content, and build inbound links to enhance website performance.
• Monitor website performance, user experience, and conversion funnels, identifying areas for improvement and optimization.

8. Collaboration and Communication:

• Collaborate closely with cross-functional teams, including marketing, sales, product, and design, to align digital marketing initiatives with overall business goals.
• Communicate effectively with internal stakeholders and external partners to coordinate campaigns, share insights, and provide updates on digital marketing activities.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent work experience).
• Proven experience in digital marketing roles, with a strong track record of planning and executing successful campaigns.
• In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in digital marketing analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure campaign performance.
• Excellent written and verbal communication skills, with the ability to craft compelling content and communicate complex ideas effectively.
• Strong analytical skills and attention to detail, with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends, emerging technologies, and best practices in digital marketing.

Job Types: Full-time, Permanent

Pay: ₹5,000.00  per month

Schedule:

• Day shift
• Weekend availability

Education:

• Bachelor's

Work Location: In person