The content writer will have to ensure great quality and timely delivery of work. He/she will also be responsible for writing engaging consumer communication that will go on various touchpoints including website content, social content, emailers, blogs, articles, WhatsApp, SMS and ad copies which bring alive our core brand proposition of ‘Take Care, Have Fun.’ Our mission is to make nutrition non-intimidating, super delicious and easily accessible to consumers so that all they have to do is to take care and have fun. If you are someone who has a flair for creative copywriting and wants to work in a young, vibrant & fun start-up, do share your resume with us.
KEY AREAS
RESPONSIBILITIES
Website content
Content writing for product pages, campaign banners etc.
Creative copywriting for ads
Write effective ad copies for performance marketing ads
Engaging content for retention marketing communication to our customer base (emailer copy, SMS, Whatsapp, sale banners etc.)
Ad copies for monthly campaigns as per the content calendar
Edit and proofread content to ensure it is free from errors and adheres to brand guidelines
Blogs & articles
Well-researched content for blogs & articles and articulated in a fun language in sync with the brand
SKILLS AND COMPETENCIES:
Skills
Strong written and verbal communication in English and Hindi
Good understanding & experience in creative writing for product-led consumer brands
Strong research skill & basic knowledge of SEO
Stay up-to-date with industry trends and best practices in copywriting and content marketing
Competencies
High consumer-centricity
Strong bias to action
Agility and ability to make decisions/courses correct fast
REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:
Reporting to
Brand Manager
Team / IC
IC role
Internal Stakeholders
Growth/Marketing, Creative, Product
External Stakeholders
NA
DESIRED CANDIDATE PROFILE:
Min. 1-2 years of experience of which the majority should be in a consumer brand company or agency handling consumer brands or should have freelanced for consumer brands
Good verbal/written communication skills in English
Note :- Relevant Experience of Content Writing in an agency/D2C brands. Write copies for whatsapp, emailers, promotion and offers, & performance.
